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You’ve got to be on social media to grow your insurance business. Check out these tips and tricks for making the most of it.

Social Media For Insurance Agents: Tips And Tricks

Social media is an indispensable asset for the modern insurance salesperson. Not only for building relationships with clients but for creating new prospects, retaining customers, and learning about the latest industry trends.

And in this guide, you’ll learn how to make the most of it. By the end, you’ll have a complete toolbox of social media tips and tricks to help you succeed as an insurance agent.

Biggest Advantages for Insurance Agents

It’s no secret that social media can be a powerful marketing tool for agents. Here are the key reasons why:

Channels Galore

Social media represents an audience of virtually the entire United States. There are dozens of platforms to choose from, each offering its own unique advantages.

Whatsapp, Facebook, Instagram, LinkedIn, YouTube, and Twitter are worth consideration, depending on the type of insurance you sell. Even better, each of these platforms offers its own set of analytics that you can use to measure the performance of your campaigns.

Branding Is Easy

Brand identity is a massive part of any business, and social media can be an incredibly powerful way of making your mark. It’s one of the fastest and easiest ways to increase your reach—and it doesn’t cost a dime.

By creating a consistent brand narrative, you can spend less time and money on advertising and more on finding profitable partnerships. For example, you can team up with influencers in your industry to promote your services and gain tons of new clients.

There’s Always an Audience

Unlike traditional media, social media is always “on” and ready to engage with you. Every day, millions of people use social media platforms to seek new opportunities and build relationships.

If you don’t believe us, check the numbers:

• About 59% of the global population is on social media
• Facebook is the most used social network
• Social media platforms have a 5.1% YOY growth
• Almost all demographics

The only challenge is getting your message in front of the right eyes. Focus on the right demographics and create content they’re (actually) interested in.

Room for Creativity & Originality

Creativity is crucial when using social media for any purpose, especially in the insurance industry. You can achieve astonishing results by running campaigns that depart from the traditional approach.

Be creative, think outside the box, and test out different strategies. For example, you could use video content to draw attention to your services and explain how they work in a fun, simple manner.

Just make sure not to post promotional content exclusively. Even if the point is to sell, your audience needs to feel that you’re providing value first and foremost.

Build Relationships & Trust

Social media is the perfect tool for building relationships and trust. Instead of sharing only transactional content, you can focus on the personal side of insurance and show that you care about your customers.

Your main goal should be to provide solutions to their needs instead of simply pushing products. This is especially true when engaging with prospects, as building trust will help you land the sale more quickly.

So in that spirit, don’t be afraid to add clients to your personal accounts. Show the human side of your business and establish a connection with them.

Performance Is Easy to Track

Social media analytics are more powerful than ever before. Platforms like Facebook, Twitter, and Instagram offer detailed insights about your campaigns—from impressions to engagement to demographics.

You can use these metrics to optimize your social media efforts and make better decisions in the future. A/B test different content pieces, experiment with engagement strategies, and see which ones perform best.

Monitoring Competition Is Easy

In the insurance industry, keeping tabs on the competition is essential. However, you can take the guesswork out of it with social media platforms.

Spy on the competition and learn about the strategies they’re using:

• Are they running successful campaigns?
• Do they have a good following?
• What kind of content resonates with their audience?

Use that knowledge to find new opportunities and get ahead of the competition.

Ads Are Affordable

Organically, social media isn’t the most reliable way to get your message seen. That’s why paid ads remain essential, and social media is the best place to do it.

The best part? Advertising on social media can be incredibly affordable. Facebook, for example, reduces the cost-per-click significantly compared to traditional media.

It’s Easy to Sniff Out Fake Clients

Social media is full of fraud, and the insurance industry is no exception. However, there are specific strategies you can use to detect fake accounts and prevent them from wasting your time and money.

For example, you can pay close attention to each profile’s activity: how often it posts, whether there are lots of spammy comments, etc. You should also cross-reference all information to ensure it’s truthful.

And remember: trust your gut feeling. If something doesn’t seem right, it’s probably fake.

How to Leverage Facebook, Twitter, and Instagram Effectively

Now that you know the advantages of using social media for insurance agents let’s take a look at the specifics of each platform.

Facebook: The Traffic King

With 2.934 billion monthly active users, Facebook is the king of traffic. You can use this platform’s enormous reach to reach a wider audience, engage with prospects, and build relationships.

Plus, it’s straightforward to run effective campaigns. Take advantage of the platform’s specialized tools to target ads to specific audiences, segment your campaigns, and track performance from the same dashboard.

Post about engaging with local events. If you’re representing an agency, use stories to show your team’s human side and make the business more relatable.

Don’t forget to ask clients for five-star reviews on your business page. You’ll need at least four stars to appear in the Ads Manager.

Finally, connect Facebook with other marketing channels, add Facebook Messenger to your website, and create a chatbot to handle customer inquiries.

Twitter: Great Prices on Ads

Twitter’s user base is 53% more likely to buy products than other networks. Ads have a lower CPM, and 26% of its users view ads daily.

Regarding demographics, 42% of Twitter users are aged 18 to 29. This makes it the perfect platform for targeting Millennials, especially in the insurance industry.

In some respects, Twitter is the opposite of Facebook. Posts have a maximum length of 240 characters, so you need to get creative to get the point across quickly.

Engage with hashtags, use polls and surveys to gather feedback, and use images to draw people in. Don’t forget about Twitter Ads, which can be shockingly affordable.

You can run campaigns for as little as $10 daily while targeting audiences based on geography, age, interests, and more.

Instagram: Visual Powerhouse

Instagram has about 1.440 billion users worldwide. US users alone have 153.6 million active accounts, with 18-24-year-olds being the most active audience.

With 53% of users saying they’ve bought products after seeing them on Instagram, this platform is a goldmine for the insurance industry.

Your focus should be on visual content. Instagram is a powerhouse of visual material, so posting beautiful images and videos is a must.

Make sure your visuals evoke emotion and feel authentic — it’s the only way to make an impact. Don’t forget to tag featured products; if you want to promote them more directly, you can use Instagram Shopping ads.

And make use of its extensive analytics suite. For example, Instagram Insights will give you a better understanding of how your audience interacts with your content and how your campaigns are performing.

Dos and Don’ts of Social Media for Insurance Agents

Getting the most out of social media can seem challenging, but it’s pretty straightforward. Follow these dos and don’ts, and you’ll make sure your presence gives you the most bang for the buck.

Dos

• Create engaging content. Always make your content engaging, informative, and easy to read. Invest in good design and share visual content as much as possible.
• Don’t ignore video. Video content can quickly become a cornerstone of your social media presence. Share behind-the-scenes footage and tutorials on how to insure your property.
• Focus on your area of expertise. Talk about insurance, but don’t focus strictly on that. Show that you’re an expert in your field by discussing industry news, trends, and topics your audience is interested in.
• Include a call to action (CTA). Every post should have a CTA—a clear indication of what your audience should do next. Create urgency and incentivize action by offering discounts or other timed incentives.
• Post at peak audience hours. Tailor your posting schedule to your audience’s activity. The best times to post on Facebook and Twitter are Tuesday, Wednesday, and Thursday between 12 and 1 pm. For Instagram, try posting between 8 pm and 11 pm.
• Join communities. Take part in conversations in industry-related Facebook groups, Reddit threads, and Twitter hashtags. Also, don’t forget to comment on other blogs and other social media platforms to build thought leadership.
• Follow regulations. Ensure you comply with all local regulations in each state or country. You could face hefty fines or other sanctions if you’re not careful.

Don’ts

• Ignore automation tools. Most platforms have tools designed to automate specific tasks. Leverage them to speed up the boring stuff and make your (much) life more manageable.
• Post spam. Stick to quality content—nothing too promotional, salesy, or spammy. Get to know your audience and focus on what they care about.
• Disclose company secrets. Don’t post confidential information about your company or clients. Be careful as possible—agents have been fired for accidentally capturing company meetings in the background of TikTok videos.
• Ignore key performance metrics. Monitor your performance by closely monitoring key metrics, such as engagement or leads. Create a schedule to review them weekly and make adjustments accordingly.
• Give up quickly. Social media is a marathon—not a sprint. Give yourself time to adjust to the various platforms and test what works and doesn’t.

Join Insurance Bob for Greater Social Insight

Social media is a must for insurance agents. With its power to reach, engage, and convert customers, social media can help you increase brand awareness and build relationships.

Begin with the “big 3”—Facebook, Twitter, and Instagram— and use their tools to segment your campaigns, track performance, and target users based on geography, age, and interest.

Remember that successful social campaigns take time, so don’t give up quickly. Instead, create quality content, automate where you can, and monitor results.

And if you’re serious about upping your firm’s social media game, join Insurance Bob for greater insight into the trends and tactics that will take your presence to the next level.